17 Beauty Products InStyle Editors Are Loving Right Now—And You Will Too (2025)

The past few weeks have brought about some seriously good beauty launches. Victoria Beckham unveiled the most stunning makeup brushes you've ever seen, Supergoop! added fragrance to its iconic SPF oil, and NARS reformulated its blushes for even better coverage.

These are just a few of the dozens of new launches—but they're ones that InStyle's beauty team can't stop thinking about. Learn more about these newbies and the others we're excited about below.

17 Beauty Products InStyle Editors Are Loving Right Now—And You Will Too (1)

Pat McGrath LabsDivine Skin: Rose 001 The Hydrating Glow Cream,$78.00

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Dame Pat McGrath knows a perfect base is key for any makeup application, so she created a stunning cream. “I developed Divine Skin: Rose 001 The Hydrating Glow Cream under the high-stakes conditions of the runway, the red carpet, and on set, to be the skin savior you never knew you needed but won’t be able to live without,” says McGrath. “It’s more than hydration—it’s an invitation to radiate.” The cream is made with vitamins C and E and a rose and fig complex to firm, smooth, and brighten skin. —Kara Jillian Brown, beauty editor

17 Beauty Products InStyle Editors Are Loving Right Now—And You Will Too (2)

AesopEleos Nourishing Body Cleanser,$37.00

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My skin gets dry if it's looked at the wrong way, so my moisturizing routine begins in the shower. This new body cleanser has a lotion-like consistency that translates to better hydration as well. The bonus is that the relaxing lavender and cedar scent is also already a favorite of mine, thanks to the brand's corresponding and preceding hand cream. —Tamim Alnuweiri, senior beauty writer

17 Beauty Products InStyle Editors Are Loving Right Now—And You Will Too (3)

NYXButtermelt Glaze Soft Glow Skin Tint SPF 30,$16.00

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This glowy skin tint provides the perfect wash of light coverage to leave skin illuminated but natural-looking. I love that it has built-in SPF for an extra dose of sun protection, plus niacinamide, which helps brighten skin and target pores, pigmentation, and fine lines over time. —Emily Kelleher, evergreen & special projects editor

17 Beauty Products InStyle Editors Are Loving Right Now—And You Will Too (4)

MAC CosmeticsStudio Fix Fluid SPF 15 Foundation,$39.00

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This glowy skin tint provides the perfect wash of light coverage to leave skin illuminated but natural-looking. I love that it has built-in SPF for an extra dose of sun protection, plus niacinamide, which helps brighten skin and target pores, pigmentation, and fine lines over time. —Emily Kelleher, evergreen & special projects editor

17 Beauty Products InStyle Editors Are Loving Right Now—And You Will Too (5)

Paris Hilton FragrancesICONIC Eau de Parfum,$80.00

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Paris Hilton expands her fragrance family with Iconic, a fruity floral fragrance that blends succulent fruits and uplifting florals with creamy sandalwood and amber. Grab it from Ulta before 7/5 and you'll also get a free tote bag. —K.J.B.

17 Beauty Products InStyle Editors Are Loving Right Now—And You Will Too (6)

OuaiLeave In Conditioner St. Barts,$30.00

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This limited-edition leave-in conditioner will coat your strands in a nourishing blend of tamarind seed extract, panthenol, vitamin E, and amino acids while awakening your senses with its St. Barts scent. The energizing fragrance comprises dragonfruit, orange blossom, tuberose, and Baltic amber. —K.J.B.

17 Beauty Products InStyle Editors Are Loving Right Now—And You Will Too (7)

Supergoop!Glow Oil SPF 50 Body Oil in Sunkissed Coconut,$40.00

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In the warmer months, I lube myself up in oil before I leave the house. Thanks to smarter SPF formulas, I'm now able to do this with sunscreen oils. This Supergoop one is not new, but the scented options are, and they've made all the difference for me. I prefer this oil over my non-SPF ones because the coconut scent is exactly what I want my summer to smell like. It absorbs quickly and has yet to stain or transfer onto my clothes. —T.M.

17 Beauty Products InStyle Editors Are Loving Right Now—And You Will Too (8)

Victoria Beckham BeautyThe Brush Collection,$62.00

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Victoria Beckam Beauty is known for its routine-enhancing products, and its brush collection is no different. It features five face brushes and three eye brushes to allow you to apply and blend your products seamlessly. Each brush has a sculpted wood handle that will look stunning on your vanity. They run between $32 and $62, each. —K.J.B.

17 Beauty Products InStyle Editors Are Loving Right Now—And You Will Too (9)

The RootistBioBrew Fermented Leave-In Repair Serum,$48.00

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Smooth frizz, boost shine, and repair damage with this powerhouse hair-and-scalp leave-in spray. It's formulated with a proprietary fermented blend, hydrolyzed yeast protein, and vitamin C to nourish all hair types. The best part? It's also a heat protectant. —K.J.B.

17 Beauty Products InStyle Editors Are Loving Right Now—And You Will Too (10)

Estée LauderRe-Nutriv Diamond Serum Lipstick,$100.00

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This hardworking lipstick is the epitome of luxury. It's formulated with lipid-boosting date seed extract to plump and define lips over time. For an instant boost, it also replenishes lip ceramides to hydrate lips and reduce the appearance of fine lines. It comes in 12 gorgeous shades that are made with 270 million micro-facets to scatter and reflect light. —K.J.B.

17 Beauty Products InStyle Editors Are Loving Right Now—And You Will Too (11)

Kindred BlackPerfume Collection,$365.00

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Kindred Black—the slow beauty brand everyone knows for the museum-quality packaging—released a micro batch of perfumes. Each one is as unique as the abstract bottles it houses, but my favorite is the Bell of Borone because it has a slight mineral, earthy scent perfect for summer. —I.R.

17 Beauty Products InStyle Editors Are Loving Right Now—And You Will Too (12)

ChanelChance Eau Fraíche Gentle Perfumed Soaps,$85.00

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Ever wanted to slather yourself in Chanel's Eau Fraíche? Now you can, thanks to the brand's new scented soaps. A set includes four small bars that leave your skin slightly scented with a delicate blend of citron, jasmine, and teakwood. —K.J.B.

17 Beauty Products InStyle Editors Are Loving Right Now—And You Will Too (13)

LoeweIvy Home Scents Line,$85.00

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Loewe has expanded its bath and body scent family with Ivy, a woody and fresh floral fragrance. Ivy, which was previously available in candle and incense forms, is now available in a body lotion, liquid soap, and solid soap. —K.J.B.

17 Beauty Products InStyle Editors Are Loving Right Now—And You Will Too (14)

Real TechniquesSunkisser Blush Makeup Brush,$8.00

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This Real Techniques brush taught me that a good tool can, in fact, be transformative. I didn't expect to need this blush brush, but after a couple of weeks of using it, I do. The bristles are perfectly packed and of varying lengths, allowing flexible and versatile blush application. It's made even the trickiest of my liquid blushes seem like a breeze. —T.M.

17 Beauty Products InStyle Editors Are Loving Right Now—And You Will Too (15)

NARSPowder Blush,$34.00

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Prepare to go nuts for NARS's reformulated blush. Now, the formula lasts 16 hours thanks to a blend of four different pigments to leave you with a high-impact finish. The relaunch features a mix of 20 new and bestselling shades (like Orgasam, Deep Throat, and Sex Appeal). —K.J.B.

17 Beauty Products InStyle Editors Are Loving Right Now—And You Will Too (16)

YSL BeautyY Elixir Spray,$180.00

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YSL's Y just got sexier. This iteration amps up the intensity with a rich, woody, and spicy profile. It features the natural essence of oud, which enhances the blend and lends superb lasting power. —K.J.B.

17 Beauty Products InStyle Editors Are Loving Right Now—And You Will Too (17)

Josie MaranHair Care,$36.00

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Josie Maran took the magic of her Whipped Argan Oil Body Butter and infused it into a hair-care line, complete with shampoo, conditioner, mask, and oil. All but the oil are available in five scents—oat milk and honey, almond whip, juicy fruits, citrus vanilla, and always nude (unscented). —K.J.B.

17 Beauty Products InStyle Editors Are Loving Right Now—And You Will Too (2025)
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