Logan Alexander Paul wears many hats. He is a boxer, YouTuber, entrepreneur, actor and internet personality. The OG Maverick of the boxing ring is a prominent professional wrestler signed with WWE, who also holds the title of WWE United States Champion. His ventures have also increased his popularity and catapulted Logan Paul’s net worth to soaring heights.
While this American YouTuber has gained fame both online and offline, he has had his fair share of controversies in his career, including the suicide forest controversy and the recent row over Lunchly in collaboration with MrBeast. Have they impacted Logan Paul’s net worth? Do they affect his career and ventures? Find out all the details here.
What is Logan Paul’s net worth?
According to Celebrity Net Worth, Logan Paul has an estimated net worth of USD 150 million in 2024. Amid brewing controversies, such a colossal figure has drawn public attention.
Paul has various sources of income. Besides professional boxing and wrestling, his Prime Energy Drink, social media presence, YouTube videos, podcasts and brand endorsements contribute lucratively to his fortune. In 2023, Forbes reported a payday of USD 21 million, making him one of the top creators in the world.
A look at Logan Paul’s net worth, career, personal life and expensive assets
Logan Paul’s boxing career and wrestling earnings
After a successful YouTube career, Logan Paul decided to enter the professional boxing ring under the name of Maverick. According to Sportskeeda, he earns around USD 250,000 as an annual salary from WWE, which is typical of RAW and SmackDown superstars. He also has a multi-year deal with the organisation, which amounts to a whopping USD 15 million.
Logan Paul’s boxing career has significantly increased his net worth. He has earned almost USD 12.7 million from high-profile matches. Among his innumerable fights, his 2021 match against Floyd Mayweather is a noted win, netting him around USD 5.25 million, mostly from pay-per-view (PPV) revenue. His 2018 clash with KSI and the 2023 match against Dillon Danis ushered in lucrative profits as well — USD 4.5 million and USD 2 million, respectively.
He then turned his attention to professional wrestling and made his first appearance on the 2021 WWE show Road to WrestleMania 37. Paul supported Sami Zayn against Kevin Owens, which was not the wisest decision as Owens defeated Zayn, and Paul ended up getting a stunner from The Prizefighter. His following appearance came during the Road to WrestleMania 38 (2022), where he joined the tag team with The Miz and faced Rey and Dominik Mysterio. Paul impressed viewers with his skills, and they won the game. The victory was, however, short-lived as he was betrayed by his partner in the ring and turned on Paul before exiting. The Miz turned on him and delivered his skull-crushing move. The Miz then walked off arrogantly.
Logan signed his first contract with WWE in June 2022 and defeated The Miz at SummerSlam to take his revenge. He fought at the 2023 Royal Rumble and caused an upset for Seth Rollins. However, he soon bowed out to Cody Rhodes.
November 2023 proved to be a turning point as Paul won his first WWE title and became the WWE United States Champion by hammering Rey Mysterio.
Logan Paul’s YouTube channel and podcast
The YouTube star started creating videos when he was about 10 and launched a channel called Zoosh. The Economic Times states that between 2013 and 2014, Paul’s social media followers saw exponential growth, reaching nearly 1.5 million followers. Initially, he became popular on the now-defunct social platform, Vine. This fuelled the fire in him to pursue content creation, and he left college in 2014 to move to Los Angeles, the seat of the entertainment industry.
Later, he turned his works on Vine into a YouTube compilation video, earning more than four million views in the first week. When Vine shut down in 2015, Paul shifted his content to YouTube, and since then, there has been no turning back. At the time of writing this article, Paul’s YouTube channel boasts 20.3 million subscribers and has garnered over six billion views.
Logan Paul has successfully translated his act into some hefty cheques that boost his net worth substantially. In 2022, Forbes ranked him No. 9 on its list of Highest Paid YouTube Stars with a payday of USD 18 million. His younger brother Jake Paul ranked second with USD 45 million. In 2023, Logan Paul ranked sixth on the publication’s Top Creators list with an earning of USD 21 million, while his brother grabbed third place with USD 34 million.
Besides live streams, YouTube videos on his daily life, stunts, music videos and vlog series on his main channel, Logan Paul also has had a podcast YouTube channel called Impaulsive since 2018. With nearly five million subscribers, it is also another lucrative source of income. From interviewing Donald Trump and Mike Tyson to collaborating with KSI and Roman Reigns, it has them all. While it may not be clear how much exactly Paul makes from every video, considering it depends on ad revenues and the length of videos, it could go into thousands of dollars to keep his net worth afloat.
Logan Paul’s business ventures
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Like his best pals Jimmy Donaldson, aka MrBeast, and Olajide Olayinka Williams “JJ” Olatunji, aka KSI, Logan Paul, too, dabbled in various business ventures.
In 2020, Paul entered the fashion industry with the Maverick apparel range. Offering drip fashion in hoodies, t-shirts and caps, the Maverick clothing line made around USD 40 million in sales in its first nine months.
In 2022, he partnered with former WWE rival KSI to co-found a hydration drink brand called Prime. It soon became a hit and is even a favourite of Kim Kardashian’s son Saint West, who requested a customised blue-and-pink bottle with bubblegum flavour. And guess what, Logan Paul made that happen.
Geeks For Geeks states that in its first year, Prime raked in a whopping USD 1 billion in sales. Between December 2022 and December 2023, it earned around USD 565 million in sales. Reportedly, Logan Paul and KSI either own a combined 20 per cent or individual 20 per cent stake in Prime, details of which are unclear. If the first statement is true, then their stakeholding would amount to around USD 300 million each. Another massive boost to Paul’s net worth.
With celebrity endorsers like well-known sports personalities like Patrick Mahomes, Auston Matthews and Israel Adesanya, and partnerships with noted bodies like Barcelona Club, Juventus and UFC, Prime has become a market disruptor and is estimated to be valued at USD 8 billion. However, it continues to draw criticism for containing harmful PFAS chemicals.
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Recently, Paul, KSI and MrBest teamed up to launch a pre-packed lunch meal box called Lunchly as an alternative to Lunchable. Each box comprises a Prime hydration drink, a Feastable chocolate bar and a “variation of food.” Although the three have left no stone unturned to promote the brand via social media and get it endorsed by other celebrities, they have received backlash from other YouTubers and content creators for promoting junk food among children.
Logan Paul’s endorsements
Besides successful YouTube, wrestling and boxing careers, Logan Paul enjoys a strong follower base of 27 million. This means a lot of endorsements and sponsorships come naturally to him. According to Sportskeeda, Paul reportedly makes around USD 150,000 and USD 80,000 from every sponsored Facebook and Instagram post, respectively.
Some of his noted endorsements include HBO, Hanes, Dunkin’ Donuts, Bic, Nike, Verizon and PepsiCo. Paul and KSI both are faces of Prime, and they both feature on Lunchly campaigns along with Jimmy as well.
Although it is not known how much Logan Paul makes from each of these endorsements, it is safe to deduce that they do contribute largely to his net worth.
Pokemon cards and NFTs
Logan Paul purchased a 1998 Pokemon Japanese promo illustrator Pikachu card, which is considered the holy grail of Pokemon cards, for USD 5.2 million, states Sporskeeda. He milked money out of this by listing it on his own non-fungible token (NFT) platform Liquid Marketplace, saying he would essentially be breaking it into NFTs that would allow others to co-own the card alongside him. Paul would retain a 49 per cent minority stake while the rest 51 per cent would be distributed.
Forbes says that in 2021, he had one of the first celebrity NFT releases with a sale of USD 5 million. Despite the NFT scene seeing a slump, such offerings and investments add to Paul’s soaring net worth.
Logan Paul’s controversies
Logan Paul has faced his share of controversies, some of which have even cost him his career and wealth.
The December 2017 Suicide Forest video is a prime example. He visited the Japanese Aokigahara forest and filmed an insensitive video, which received over six million views within a day. People urged Google to delete Paul’s channel. There were questions about the platform’s community guidelines and why no action was taken against him. Interestingly, Paul posted an apology video, which raked in over four million views.
In February 2018, he came under fire for tasering dead rats on his balcony. Since this happened just a few months after the suicide forest incident, YouTube banned all ads on his videos, rendering him incapable of making money from views. However, this was temporary, and Paul was able to monetise content again.
In January 2019, he received backlash for announcing “Men Only March” on his podcast. He said he would be gay only for a month as an experiment. This statement saw protests from the LGBTQ+ community who fired him for his insensitive comments. Later, Paul issued apologies on his podcast.
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The Prime controversy is another one. Whether it is due to publicity or simply because the product is great, Prime drink has become a market favourite. Its questionable ingredients make it dangerous for kids. New York Senator Charles Schumer has requested that the FDA investigate Paul’s drink, Prime, for its marketing and caffeine content. YouTuber Ryan Garcia tried to defame Paul based on this and later tried to change what he said to promote his own upcoming fight. Paul sued him and even shared a page of his complaint.
The Lunchly controversy about how MrBeast, KSI and Paul are promoting junk food and are using their YouTube status to rake on huge profits without much care has also received a lot of attention. However, whether these have impacted Logan Paul’s net worth is hard to say now.
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Logan Paul’s house and car collection
With his kind of net worth, it is natural for Logan Paul to splurge on some extravagant real estate. He reportedly has five houses across the US. His Ohio and New York properties are valued at USD 25 million and USD 4 million, respectively. His other three houses in Kansas City, Florida and Miami are also believed to cost around USD 7 million to USD 12 million.
However, his seven-bedroom French-style house in Encino, San Fernando Valley, Los Angeles, is a big deal. The home is reportedly worth around USD 6.6 million. It features a bar, swimming pool, wine cellar and a screening room with a projector. Apparently, the mansion was listed for USD 8 million, and he finally sold it for USD 7.4 million to Machine Gun Kelly in April 2022.
Reportedly, Paul also keeps an impressive garage with robust vehicles like a Lexus GX and Reach Rover Evoque. A Volvo XC60 worth USD 110,000, a Jaguar F-Speed worth USD 140,000 and a Mercedes-Benz AMG GT worth USD 770,000 are a part of his collection.
Logan Paul’s personal life
Logan Paul was born in Westlake, Ohio, US, on 1 April 1995. His younger brother. Jake Paul, is also a social media star and wrestler. He was an All-Star linebacker for the Westlake High School football team in 2012. He was also a State Champion wrestler in high school and pursued studying engineering at Ohio University.
In 2022, he confirmed dating model Nina Agdal, and in July 2023, she became Logan Paul’s fiancée. In September 2024, the couple welcomed their firstborn Esme Agdal Paul.
(Hero and Featured image: Courtesy Logan Paul/ @loganpaul/ Instagram)
The information in this article is accurate as of the date of publication.